FlowSell reads the invoices you already keep in Exact Online and sends your team 5–7 ranked buyer calls on WhatsApp every morning. Perishables sell at full price — not at a discount, not in the bin.
Every invoice line — product, kilos, price, date, who paid — is already in Exact. It records. It never acts. FlowSell makes it act.
Fresh food has a clock. Every day on the shelf costs margin.
A restaurant that quietly skips its weekly order is noticed weeks too late.
The owner sells, 1–3 reps phone buyers, and nobody has time to read reports.
A purchase invoice lands in Exact, or a grower announces stock on WhatsApp.
Reorder rhythm, days left, margin and payment habits — all from your own invoices.
On WhatsApp, for the owner and each rep, every call with a plain reason.
✓ ordered or ✗ lost. Every tap teaches the engine what a good call is worth.
Generic AI wants big data and an analyst to read it. A distributor has a few thousand invoice lines a year. So we built the Rhythm Engine for exactly that — and put the result where the team already is.
Try it: pick a goal and tomorrow's calls re-rank.
Cut waste: days left on the shelf weigh most. The strawberries jump to the top.
Sales tools rank on the customer. FlowSell starts from incoming stock and how long it has left — so the strawberries go out before Thursday, at full price.
The Rhythm Engine builds on a tabular foundation model (TabPFN, Nature, 2025) made for small data sets like a 10-person distributor's.
Graph learning reads buyers as a network and flags the one drifting away while there is still time to call.
Predict, assign, tap, learn. Each ✓ or ✗ trains the engine on recovered euros per call — outcome data only FlowSell collects.
A language model writes each reason in plain words, using only facts the engine computed.
Business order lines only, pseudonymised buyer IDs, data kept in the EU and deleted when you leave.
Owner-run wholesalers who sell perishables by phone, keep their books in Exact Online and have no time for software that needs feeding.
Introduce FlowSell to your food clients on Exact and earn 20% of the subscription every month, for as long as the client stays. No fee, no minimum, no exclusivity.
One kept account worth €600 a month covers months of FlowSell. Pilots in 2028 are free.
We are looking for fresh-produce distributors on Exact Online, and accounting firms with food clients, to run the first free pilots in the Netherlands.